Dear every woman entrepreneur, I know you’re tired. I know you work hard, do your best, and sometimes it feels like no one notices. Like you’re swimming upstream and there’s so much to do and not enough hours in the day to do it...
Guest Post by Colleen O'Dea While there’s a fair bit of debate about where the quote originated, you’ve likely heard the saying “you’ll never have a second chance to make a first impression.” Showing up in sweatpants to a “gala” is never a great idea and...
By Michelle Cameron Originally published October 1, 2015 in The Coast It’s Monday morning and despite the fervour of beeping traffic on Barrington Street, up above, inside Volta Labs, you can hear a pin drop. The space looks empty and devoid of any life, but looks can...
By Michelle Cameron Freelance Writer Originally published October 1, 2105 in The Coast While Nova Scotia seeks to expand its startup ecosystem with other like-minded folks aiming for achievement, there is a barrier that can keep some from joining in the fun. “We’ve struggled being women in this industry,”...
The concept of branding isn’t exactly new. And when it comes to marketing your business experts are all like, brand this and brand that. So no one is denying that it’s important. Or that you need to pick a tone of voice and a color palette and a...
What do you get when a classical guitarist and an opera singer meet and fall in love? A social media strategist / writer / all-around marketing superstar, obviously. Her name is Rose, and she’s pretty fab. The truth is, Rose has got a super cool story of...